Thursday, November 14, 2013

Benny Benassi’s Danceable Earworm ‘Back to the Pump’ – Song Premiere [ W4llppr ]

Electro master goes back to basics with a catchy club rocker

Electro master Benny Benassi is back with a danceable new earworm called “Back to the Pump.” The Milan-born producer-DJ has been at the forefront of EDM culture for over a decade, since his 2002 hit “Satisfaction.”

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“‘Back to the Pump’ is the kind of back-to-basics club rocker for the core fans who’ve been supporting since ‘Satisfaction,’ and anyone else who enjoys it, of course!” Benassi tells Rolling Stone.

Full of perfectly timed build-ups, a head-banging beat, heavy drops and a catchy melody, the Grammy winner’s latest jam is, unsurprisingly, an instant club classic. While the song honors Benassi’s signature style, he has also figured out how to straddle this with the latest generation of techno-electro-house fans’ expectations and preferences: the beat and melody are so relevant they feel almost, but not quite, recognizable.

Check out “Back to the Pump” exclusively here.

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